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Marketing: Search Engine Optimization Services

This seems to be the hot topic of the year but with good reason. Every search engine has a different way of ranking your web site. Some use categories while other depend heavily on rank popularity...more on this later. With search engine optimization the key objective is to get #1 rankings or at least on the first page of the search egine listings. The way this is done is quite astounding as you are about to find out.

Keyword Optimization - Writing Copy

With keyword optimization, the objective is to use your keywords throughout the page without going over board. Some search engines have particular rules, for example you shouldn't use your keyword more than a certain amount on a given page. As a general rule try not to use it more than 15 times throughout the page. Some people claim keyword density also plays a big factor. We believe if you write good content and try not to cram your keyword or keyword phrase into a sentence 5 times over then you will be okay. In other words, spread your keywords out so it doesn't sound repetitive. Write naturally, but do include the keywords or keyword phrase into the copy. For some reason people tend to forget about their 12 years of English, so if needed pick up that grammer book. Hey, we don't claim to write perfect English but it helps if people can read what you wrote.

Meta Tags and Optimization

Believe it or not the meta tag wars are almost gone. Meta tags were used as a means of futher categorizing a web site but now with search engine optimization this is a very small part of the optimization efforts. Read More on Meta Tags and Optimization.

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